We are looking to achieve is a strong coordination between Service Operations, Digital, Communication, Marketing and Sales to develop and deploy robust services driven by our collective strategic agenda across Segments and regions.

Building More Efficiency In Client & Consumer Centricity

Selling the Right services to the Right accounts

ROBUST SERVICES driven by client/consumer insights with clear value proposition that can be easily mobilized, operated efficiently with performance measurement to deliver higher GP and more predictability

TARGET ACCOUNTS coming from a more narrowly defined list of high-value accounts selected by the segment marketing teams that have the greatest potential impact on profitable growth

A Stronger, More Concentrated Service Portfolio

In partnership with SO and Marketing

Optimizing the service portfolio to better leverage economies of scale across Segments/Regions and embed in Global Segment Playbooks

More Robust Services

  • Ability to sell with client-ready sales documents
  • Easily deployed and operated efficiently with manuals and tools
  • Deliver financial predictability

Better Alignment

  • Client & consumer centric reflecting Segment value propositions
  • Aligned with Marketing priorities and Segment Playbooks needs

Standard Portfolio

  • Consistent across Segments to build Global Segment Playbooks
  • Scalable across Segments/ Regions to accelerate go-to-market

Strong Coordination Between SO, Digital, Marketing & Sales

This is what we want to achieve…

Service Operations activity to add, refresh and retire services based on insights and business cases.

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Digital, Data and Innovation

Objective of the playbook

Building capabilities to fuel profitable growth & retention

  • Stronger, more concentrated service portfolio backed by insights to be embedded in the Segment Playbooks
  • Taking a broadened omnichannel approach to marketing and sales

Investing in the key enablers to support

  • CRM– backbone to the marketing, sales and retention structure
  • Sales Operations

Corporate Services Playbook

A comprehensive guide and resource library to help you sell better

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