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Corporate Service Playbook
Catalogue of ready-to-deploy services selected by the Global Segment Marketing from the Service Portfolio that reflect the Segment’s value proposition
Catalogue of ready-to-deploy services selected by the Global Segment Marketing from the Service Portfolio that reflect the Segment’s value proposition
The Segment playbook is a key component to optimizing the Service Portfolio. It is composed of Food and FM services. The Playbook is an internal document based on client targeting. It is to be used by Sales teams to build client commercial offer for target accounts, selecting the service based on client targeting.
Currently, the Playbooks are defined at global segment level for most of the segments and now translating to the regions/countries.
For Corporate Services, the work has been already initiated in regions and the regional playbooks are available. We are starting the revamping of CS playbook integrating our Vital spaces value proposition starting with the regions where Vital spaces is launched.
Improve alignment between services developed by SO, Global & Regional Segment Playbooks and the services sold by Sale teams to drive:
Prioritization of service development
Speed through the rationalization of development activities
Drive consistency of services, economies of scale, optimization of development activities and better execution in deployment and operations.
Stronger services that means not only services which are developed but also maintained, enriched, improved and refreshed on an on-going basis thanks to clients and consumers’ feedback. It enables economies of scale and better execution in deployment and operations
Global Segment Marketing manages the playbooks with input from Regional Marketing teams
Global Segment Marketing
Regional Marketing
A comprehensive guide and resource library to help you sell better
